Storytelling and B2B Marketing
Storytelling is a key pillar for success in B2B marketing. Hear from the expert, James Trezona.
Do you love a story?
We recently launched our new ThinkHuman series at Radiate B2B.
Superstar storyteller, James Trezona đ talks on the why and how of B2B #storytelling - learn what makes it so powerful and successful in the first episode of our ThinkHuman series.
About Riaz
I've spent over 20 years building and scaling B2B products, services and marketing technology - from early-stage startups through to exits, and now as CEO of Radiate B2B - the B2B ad platform.
Along the way I've led teams, launched products, built and sold companies, and spoken around the world about data, AI and the future of marketing and work.
Today I split my time between working directly with companies as a consultant and fractional operator, mentoring founders and leaders, and speaking to audiences who need someone to translate what's happening in technology into decisions they can act on.
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