Where I’m speaking and joining conversations

This session is for B2B marketers targeting key accounts and it will offer an insight into best practice and pro tips for getting it right.

Email & More: Attribution, Metrics and Reporting to tackle three business operations you must master to achieve long-term success, especially in these days of high expectations and tight budgets.

Guest appearance on Rockstar CMO discussing B2B tech and marketing gaps.

Riaz Kanani, CEO and Founder talks to Bruce Bignell about how RadiateB2B helps you stop missing pipeline opportunities with intent data.

Guest appearance on Interesting B2B Marketers about building powerful relationships.

The Dark Funnel in digital marketing refers to the stage in the customer journey where potential customers are unknown to the brand and have not yet interacted with them in any way. It’s called the “dark” funnel because, in this stage, the company has no visibility or information on the customer. This makes it difficult to target and convert them into paying customers.